Diageo USVI is proud and committed to setting the standard for social responsibility. We promote positive drinking and responsible marketing. Our ambition is to change the way people drink for the better. This is why over the past decade, we’ve worked closely with governments, the public health community and licensing authorities to help support initiatives that promote responsible drinking and invest in educational programs support and inform on the right way to enjoy the products that we distill.
DRINKiQ is a dedicated responsible drinking online platform that provides facts about alcohol, the effects of drinking on the body and the mind, and the impact of harmful drinking on individuals and society.
DRINKiQ aims to inspire consumers to take action – inviting them to drink better, not more and to shape a long-term positive change in their attitudes to alcohol. We use tools to frame people’s relationship with alcohol and empower them to achieve a balanced lifestyle. One key element is the drinking self-assessment tool, which aligns with the WHO’s AUDIT tool. ‘AUDIT’ stands for Alcohol Use Disorders Identification Test, which can help determine whether someone is at risk of problem drinking.
Social Responsibility