Diageo is proud of its brands and its commitment to setting the standard for social responsibility and responsible marketing. Over the past decade, we’ve worked closely with governments, the public health community and licensing authorities-plus other beer, wine and spirit producers-to help develop policies and initiatives that promote responsible drinking and discourage alcohol misuse.
An innovative resource developed by Diageo is DRINKiQ.com, a website intended to help combat alcohol misuse and promote responsible drinking through the sharing of best practice tools, information and initiatives. It contains loads of resources about the effects of alcohol on the body, ways to talk to your kids about alcohol, and helpful hints and tips for hosting parties and much, much more.
The Foundation for Advancing Alcohol Responsibility (FAAR) is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making when drinking alcohol. Its innovative programs such as the b4udrink educator and Girl Talk aim to get young people, especially, to think about the choices they make. The Foundation for Advancing Alcohol Responsibility is sponsored by Diageo and other leading distillers in the U.S. http://www.responsibility.org/